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Link building is a technique where you can rank higher in the search engines for your relevant search terms.

Why is linkbuilding important?

Link building is the purposeful acquisition of inbound "backlinks" in order to increase the authority of your website in the eyes of search engines. This means that a link is placed from other websites to your website or page. Gathering these backlinks can be done in many different ways that have different values.

Because you place a link on another website to your own website, a piece of authority, also called "link juice" flows to your website. The higher the authority of the website is where you place the link to your website the better. In addition, it is important that the website or page on which you place this link is also relevant to your website.

Link building strategy

With a good link building strategy it is important to think about a number of important things. Before you can determine a good link building strategy, it is important that you can at least answer the following directly.

What do I want to achieve (objective)?

Do I have a good idea of the competition?

• Do I have a good zero measurement?
• Which pages are important?
• Have I technically optimized my website?
• Is my website optimized on-page?

Based on the above questions, you can draw up a good link building strategy based on facts. For this we use a number of extensive SEO analyzes and we get a good idea of ​​what needs to be done to score with link building.